Peloton Shows Us How To Ruin A Smart Strategy With Poor Executional Decisions squib

By now you’ve probably heard about the Peloton Christmas ad debacle. The blogosphere is alight with criticisms and rants. I, too, share the view that this spot deserves mocking, but I want to point out to marketers where I think the development of this idea fell down. Hint: it wasn’t the strategy.
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