Snap, Live Nation Ink Deal for Snapchat AR Experiences at Concerts and Festivals squib

Snap wants to put Snapchat augmented-reality experiences — created with artists and festivals — in front of concertgoers through a multiyear deal with Live Nation Entertainment. Under the pact, fans will be able to use Snapchat at select Live Nation concerts to access custom-built AR experiences. As envisioned by the companies, those could let them […]
Continue reading on Variety...